Top 5 iOS Social Networking Apps in Kenya: Q4 2022

The fourth quarter of 2022 saw significant activity in the social networking app category on iOS in Kenya. Here’s a detailed look at the performance of the top 5 apps, based on data from Sensor Tower.

WhatsApp Messenger maintained a stable weekly revenue, starting at approximately $3 and ending at around $4 by the end of December. Weekly downloads fluctuated, peaking at 3.4K in the first week of October before seeing a slight drop towards the end of the year. Active users remained fairly constant, hovering around 169K to 171K throughout the quarter.

Telegram Messenger showed variable revenue trends, with a notable peak at $120 in the week of December 19. Downloads experienced a significant spike to 4.3K in mid-October but generally ranged between 1.4K and 2.4K for most of the quarter. Active users saw a gradual increase, reaching a high of approximately 104K in late November.

Facebook experienced a slight decline in revenue, starting at around $106 and ending at approximately $71 in December. Downloads were relatively steady, averaging around 1.5K to 1.6K weekly, with a noticeable peak at 1.9K in the last week of December. Active users remained strong, consistently around 257K to 258K, with a slight increase towards the end of the year.

Messenger showed consistent download numbers, generally ranging from 1.0K to 1.3K weekly. Active users saw a slight increase, peaking at approximately 196K in the last week of December.

GBWA Version 2024 had a varied revenue trend, peaking at $107 in mid-October. Downloads were steady, ranging from 541 to 794 weekly. Active users saw a steady increase, starting at 885 and reaching 2.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.